Roberto Iannaccone
33 years · Milan · Shanghai · America
Strategic Advisor · Luxury Design & Visual Merchandising
33 YEARS OF EXCELLENCE
VISION & METHOD
Shaper of
Clay and Digital
I have always worked with my hands in clay — in the most concrete and deepest sense. New Crazy Colors was the laboratory where I learned to shape: spaces, people, ideas, markets. The launchpad that prepared everything that came after.
I was not a boss. I was a facilitator of entrepreneurial harmony — someone who could see talent in people and create the conditions for it to flourish. Craftsmen, designers, creatives, technicians: each one at their best.
Our workshops were centres of research and experimentation — new materials, new marketing technologies, new retail models. The contrast between artisan clay and digital was not a contradiction: it was our method.
"Today I use AI ethically to help companies structure themselves for the future — procedures, processes, organisation. The clay has become digital, but the hands are the same."
RESEARCH & EXPERIMENTATION LABORATORY — MILAN
TRAJECTORY 1993 — 2026
4 Business Segments
NEW CRAZY COLORS · 1993 — 2020
ENTERTAINMENT · SET DESIGN
Set Design & Television
From 1993 to 2003, television and theatrical set designs for the main Italian productions. The set design workshop opened in 1996 and remained active until 2020.
WINDOW DISPLAY · VISUAL MERCHANDISING
International Luxury Retail
From 2000, window display and visual merchandising for the world's greatest luxury brands. Milan, Shanghai, New York. Still active today.
SKILLS
MILESTONES · 1993–2026
Foundation of New Crazy Colors
TOURISM & EVENTS · MILANNew Crazy Colors was born as a launchpad — a laboratory of complex emotional empathy. The first window display in the Fashion District. The beginning of everything.
Set Design Workshop
MSC CRUISESOpening of the set design workshop. Collaboration with MSC Cruises for the creation of environments and sets on an international scale.
TV Set Design
MEDIASET PROGRAMSExpansion into television. Set designs for Mediaset programmes — the visual display method applied to the big screen.
Peak & China Expansion
LUXURY RETAIL · SHANGHAIThe moment of maximum expansion. Opening in Shanghai, entry into the Chinese luxury retail market. The company reaches its international dimension.
Luxury Focus
VISUAL MERCHANDISINGTotal concentration on luxury visual merchandising. The great brands of the Fashion District become the heart of the work.
America Opening
INTERNATIONAL GROWTHExpansion into the American market. Roberto Iannaccone's international vision crosses the Atlantic.
Palladio Fund
PRIVATE EQUITYEntry of the Palladio Fund into the corporate structure. A recognition of the value built over 20 years of work.
Lab 05
STRATEGIC ADVISORY · FLORENCEAn industrial plan developed with a Florentine entrepreneur: a strategic consulting journey that led the company to triple its turnover and become a reference in the luxury Visual Merchandising sector.
Key Account · Strategic Advisor
STRATEGIC CONSULTINGThe story continues. 33 years of experience become strategic consulting for companies that want to grow with method, beauty and ethical artificial intelligence.
LEGACY
"The most important innovation
was human."
The Ideas Factory trained over 100 craftsmen who today are presidents of companies in the sector, creative directors of international brands, university professors of design and visual merchandising, managers in banks and institutions.
Not just turnover, but people who carry forward a way of working. A legacy that continues.
2026 — THE NEW FRONTIER
Strategic Advisor
in the Age of AI
33 years of experience in luxury design meet the new tools of artificial intelligence. Not to replace human creativity, but to amplify it.
I help companies structure themselves for the future: processes, procedures, internal organisation. AI as a moral and ethical tool in service of people and talents.
"Seeing possibilities where others see limits."
ADVISORY SERVICES
Organisational Structure
Definition of roles, processes and procedures for companies growing in luxury retail.
Creative Talent Management
Methodologies to attract, train and develop high-potential multicultural teams.
Ethical AI Integration
Responsible implementation of artificial intelligence in business processes.
International Expansion
Market entry strategies with cultural adaptation and local supply chain.
NEW CRAZY COLORS · 1993 — 2020
The Complete Portfolio
27 years of luxury projects. 45+ international brands. The cube that tells the whole story.